Homeownership Shortcut is an innovative new company that not only helps potential homebuyers restore their credit, but also helps in the home loan process. The owners of this new start-up looked to Public Alliance to get their new venture off the ground. They had a unique name and asked us to build a brand around it. We delivered with a compelling and inviting logo that tells the customer right away that the company is approachable, what it does, and who it’s there to serve.